Recent Work
For a leading financial institution...
...we conducted a 3-phase proof-of-concept test for a new financial service. The project included interviews, focus groups and online product testing. Based on our recommendations, our clients won board approval to proceed with product launch.
For a large buying group...
...we developed and administer an annual survey that measures member satisfaction from year to year, uncovers which strategies are working and which are not, and provides members with a way to share best practices.
For a major university...
...we conducted a study of attitudes among alumni to guide future positioning and increase the effectiveness of fundraising activities.
For a home furnishings manufacturer...
...we discovered what factors most influence participants in the distribution chain; our work resulted in the development of targeted messages and a modified website that makes it easier for designers to incorporate the companyÕs product line into their designs.
For a product packaging company...
...we consulted on the feasibility of a new company acquisition. The project involved both primary and secondary research and our recommendations became the basis for their go/no go decision.
For a home furnishings retailer...
...we identified the steps used by consumers during the purchase process and profiled four major types of buyers based on buying characteristics. As a result, our client can now insert its messages into the buying process at just the right time and venue for each targeted segment.