Our Team

Christopher Samuels is the President and CEO of Liminality. Chris’ energy and creativity is infectious and inspirational. Any client will tell you that a meeting with Chris inevitability turns into an animated idea-generation session that inspires clients and partners and results in new approaches and outlooks.

His work in qualitative research and the creation of two way dialogues with customers, prospects and communities are major cornerstones of the company’s current offerings.

Prior to Liminality, he founded Communitas Online to focus on the technical advantages of survey research supported by a proprietary expert system, CALCAT™ - Computer-Aided Language Context Analysis Tool, a technology still in use at Liminality today. Previously, Chris directed the Boston Consulting Group’s (BCG) business and technical research facility, Business Data Analysts. This unit specialized in advanced research applications and analytical support for BCG. He began his career in business at McKinsey & Co. where he was Research Director and Manager of the firm’s largest research facility.

Chris received both undergraduate and graduate degrees from Columbia University in New York City.

Cheryl Dale, is the COO for Liminality (thank god we have her!). Cool-headed and sharp, Cheryl applies her highly analytical mind and fierce organizational skills to managing our operation and overseeing client relationships.

In 2000, she founded DaleBurnham, a marketing firm specializing in the development of growth and market entry strategies, marketing plan development, business model analysis and company/product positioning. Previously, Cheryl managed the marketing activities of the Asia Region for Global One (formerly Sprint International) where she was responsible for strategy development, new product introductions, and program management. She also spent seven years marketing information technology services for Control Data.

Cheryl received her B.A. from the University of California at Berkeley and her M.B.A. from the Darden School of Business at the University of Virginia.

Jon-Curtiss (JC) Samuels is Liminality’s Chief Strategy Officer. JC inherited his father Chris’ amazing creative prowess and combines it with a 21st century business acumen. JC is responsible for managing finance and technology assignments and guides Liminality’s strategic direction.

He has worked as a consultant for 5 years and been involved with numerous technology based start-ups including a web-development company and graphic design firm.

JC earned his undergraduate degree, Magna Cum Laude from Northeastern University in Accounting and Finance.

Amanda Petry, Director of Research is responsible for overseeing Liminality’s research. She is an expert at converting textual responses into meaningful, actionable data.

Her Masters in research psychology and communication theory from Columbia University and her undergraduate degree from the University of Pennsylvania makes Amanda particularly well suited for processing and analyzing research based on respondents’ thoughts and feelings. Prior to joining Liminality she worked for several years on projects focusing on problem solving in state governments.

Samuel Yellin is Liminality’s Director of Technology. He manages the CalCat technology that houses our analysis and reporting tools and keeps us out in front of technology trends. His obsessive attention to detail drives us crazy at times but is exactly what is needed to manage the high volumes of data we collect and analyze on behalf of clients.

Sam’s degree in linguistics from the University of Wisconsin has helped us in understanding the subtleties of language included in dialogues with our clients’ communities.